Premium comfort-food with a casual & inviting ambiance
We prepare our meals from scratch using only the very best ingredients. This level of attention to detail allows us to proudly serve an unparalleled quality that is unmatched in our industry. We put in this degree of effort because we strongly believe that our guests deserve the best!
A Brand You Can Trust
In 2017, Bâton Rouge celebrated its 25th anniversary and made its mark in the restaurant industry since the time when red glowing wooden logs were used to fire up the ovens in 1992. Today, the Bâton Rouge menu continues to feature bold flavours such as best-selling pork back ribs, slow-cooked to fall-off-the-bone perfection and basted with our signature homemade barbecue sauce.
3 million
Over 3 million BBQ pork back rib portions sold annually.
More Than 107 Years of Operational Expertise
The Bâton Rouge operations team has more than 107 years of combined expertise in the restaurant industry. From the restaurant design to cooking operations, the team shares its knowledge and competencies with the franchisee network on a daily basis. Their hands-on approach helps to improve restaurant efficiency and maximize profitability.
230 guests
Bâton Rouge restaurants range in size from 5,500 to 8,000 square feet, seating an average of 230 guests.
INVESTMENT AND SUPPORT
At Bâton Rouge, we believe that opening a franchise in the restaurant industry must be a clear and well-informed decision, understanding all aspects of the investment and its undertakings. The information below is destined to help you decide if opening a Bâton Rouge franchise is a good choice for you. Furthermore, our market development specialists will be happy to answer any questions you may have.
Total Investment
$1.8 – $2.5
million
Royalty Fee
5%
of gross sales
National Advertising Fund
2%
of gross sales
Local Area Advertising Required
1,5%
of gross sales
Pre-Opening Support
- Have you found a site where you would like to open your future restaurant? If so, we will help you determine whether it is a site with potential. If not, our development team will be able to suggest sites they have already identified as having high potential. From architect drawings and interior design, to operational configuration of the kitchens, our development team takes care of everything for you. From the first shovel in the ground to the delivery of the keys of your new restaurant. Our operations team will offer you thorough, hands-on training preparing you to operate your restaurant as of opening day. We will guide you through every step of the process.
Marketing
- The SEO, the SEM, programmatics ... are you familiar with e-marketing? Regardless, our marketing team is made up of professionals who manage the national marketing fund and ensure that every dollar is spent strategically and efficiently. The team develops annual marketing plans that combine electronic and conventional media in order to maximize your profitability and promote the brand in which you have invested.
Operations
- How do you manage everything from restaurant facilities to staff and customer service whilst maximizing profit margins? This is the mission of the operations team at Bâton Rouge. From our Executive chef who has more than 25 years of experience to our Operations team that has more than 107 years of combined experience, the team is dedicated to achieving a combination of franchisee success and customer satisfaction.
Purchasing
- Monitoring commodity markets, negotiating bulk purchasing agreements, ensuring distribution and sufficiency of stocks - this is exactly what our purchasing department does for our franchisees every day. Whether it's food, packaging, uniforms or equipment, MTY Group’s Purchasing department is made up of experienced buyers who use the purchasing power of the group to provide its franchising partners with the best quality items at the best price.
Franchisee Selection Process
Choosing to open a franchise is making the decision to become a business partner with another business, a franchisor. This decision is, for both partners, a process that must be done diligently and transparently. Here are the key steps, from the first point of contact to the opening of the restaurant doors to ensure a win-win partnership for both parties.
Opportunities
Bâton Rouge is always looking for franchising partners. We have several areas in which we would like to open a new Bâton Rouge restaurant. Already have a restaurant and want to join the family? Contact us!
We are actively seeking franchising partners in the
- Ontario market
- New Brunswick market
Our latest openings!
- Joliette, Quebec
- St-Hyacinthe, Quebec
- Whitby, Ontario
Let’s talk about your new restaurant opening!
1-866-346-4537
Thinking of opening a Bâton Rouge restaurant? Let's talk about it! Contact us for any questions or requests for information. We promise you accuracy and transparency!